StarStar service by Zoove realizes the full promise of mobile marketing. StarStar enables mobile advertisers to reach huge numbers of consumers-some 3 billion strong.  Consumers can respond to an advertisement or promotion of a brand, product or service directly on their mobile phone.  The Zoove response mechanism is a fully consumer-driven “opt-in pull” of additional advertising or promotional content, as prompted by a brand’s advertisement. That is, a person sees or hears an advertisement, wants additional information, simply dials ** followed by a brand name and immediately receives interactive content which can include SMS, MMS, WAP, or Voice Services.

For the mobile consumer, StarStar delivers a content-rich, interactive ‘WOW’ brand experience that is completely free and works on any mobile phone.

StarStar Service: As Simple As, **

To begin a StarStar experience, the mobile consumer simply dials ** followed by a brand name or top key word such as ** TAXI or **PIZZA.  They immediately receive interactive content which can include SMS (simple message service) or texting, MMS (multimedia messages), WAP (wireless access protocol), Video, and Voice.  StarStar provides mobile advertisers with far more content choices that Text Messaging (Common Short Codes).

Supports Cross-Platform Campaigns

StarStar is ideally suited for cross-platform advertising campaigns in conjunction with Internet based events, live T.V. shows, and print or billboard advertising.

For example, a mobile subscriber might see a billboard promoting a new movie entitled ‘Fast’, they dial **Fast on their mobile phone and within seconds receive a video movie trailer clip from the new film, the nearest theater where the film is playing (based on their present location), a mobile ‘coupon’ for a free box of popcorn, an easy-to-reply text option for them to rate the film after they see it and a link to the film’s Web site.

 

» StarStar vs. SMS (Text Messaging)