Download MRI's Mobile Marketing Consumer Study
Zoove engaged Mediamark Research Inc. (MRI) to conduct an independent study among mobile phone users to determine their opinion of the StarStar service from Zoove.
MRI conducted over 600 in-person interviews and mobile direct response tests to determine the relative effectiveness of StarStar versus SMS common shortcode direct response. Research highlights include:
- » StarStar numbers were perceived as simpler and easier to use than SMS shortcode calling.
- » Nearly twice as many people responded to a printed call to action successfully via StarStar numbers versus SMS direct response.
- » Over half of the respondents would use StarStar numbers once a week or more.
To find out more about the research and consumer preference for StarStar numbers, Download the report (PDF)
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