For Mobile Operators, StarStar® service will generate new revenues through an advertiser-sponsored business model. This approach is in line with many carriers’ new initiatives of building new “non-subscriber” sources of revenue through mainstream advertisers’ use of StarStar codes as a direct response mechanism. By implementing a switch translation once on each MSC and establishing connections to Zoove, the carrier enables a new transactional sales channel. Advertisers will pay Zoove each time a brand-leased StarStar code is dialed, and in turn, Zoove will pay the carrier. Carriers will improve top line revenues while providing new and innovative capabilities to their subscribers.

The ability to efficiently and effectively leverage the mobile phone as the "third screen" (next to the TV and PC) for mobile marketing will have a profound impact on advertising. Subscribers have the control to choose the information they receive and can decide to view later, respond to a promotion, or even interact directly with a merchant.

StarStar service by Zoove enables carriers to grow mobile revenues while ensuring the subscriber receives a rich mobile experience that includes SMS, MMS, WAP , Video, and Voice Services.

How StarStar Service Works for Mobile Operators

Unlike the SMS Short Codes where every carrier has a different experience, StarStar service is consistent and simple to engage. Here’s how it works. StarStar service offers a single provisioning point with no up-front investment, no hardware, no software and no maintenance costs. The carrier simply enables the StarStar service as a dialing sequence, once in each switch, to enable the entire StarStar code namespace.

StarStar service uses SS7 to resolve codes, detect device type and location and send an ‘intelligent’ response to user.

As a carrier, you maintain control over the solution on your network while the advertiser administers and controls the campaigns and the customer experience they wish to provide in their off- and on-line campaigns. The StarStar service then delivers the appropriate message to the end user based on their handset type.