With StarStar® service from Zoove, consumers can respond to an advertisement or promotion of a brand, product or service directly on their mobile phone. StarStar service realizes the full promise of mobile marketing. StarStar enables advertisers to reach large numbers of consumers by tying off-line advertising with on-line, via the mobile device. The Zoove response mechanism is a fully consumer-driven “opt-in pull” of additional advertising or promotional content, as prompted by a brand’s advertisement. That is, a person sees or hears an advertisement, wants additional information, simply dials ** followed by a brand name and immediately receives interactive content which can include SMS, MMS, WAP, or Voice Services.

The StarStar code is a natural extension of any marketing program or campaign. The end-user simply dials an advertiser’s unique StarStar code—a series of numbers that follow the prefixed “**”—on their mobile phone keypad. For example, the consumer simply dials “**12345” and presses the SEND key.

Benefits:

• StarStar code dialing allows subscribers to respond to advertising directly on their mobile phone
• Advertisers can reach large numbers of mobile subscribers and leverage existing advertising efforts
• Content is only delivered at the request of the subscriber; “opt-in” voluntary call-to-action
• Solves SMS Short Code complexity and inherent user adoption issues
• Solves challenges of entering URL, text browser, or inbox on a mobile device
• Handset agnostic, client-free solution
• Increases end-user value and advertiser ROI
• New and incremental revenue streams for Mobile Operators

Zoove is headquartered in Palo Alto, California and has received financial backing from some of the most respected names in venture capital.

Technology Overview

At the core of Zoove StarStar service is the Zoove Service Platform (ZSP). The ZSP is a carrier-class service delivery platform responsible for translating the StarStar code dialed by the user to the appropriate service access and content delivery provider. It acts as a gateway between the mobile network and StarStar services, brands’ content and mobile data applications.

The Zoove Service Platform is hosted within the Zoove data center, and integrated with the carrier’s network via an SS7 connection. The solution supports GSM and CDMA standards and supports both the ITU-CAMEL and ANSI-41 standards. The ZSP receives a StarStar service invocation from the carrier’s MSC when users make ** calls, resolving the code and sending back the appropriate advertiser response to the end user.