Download MRI's Mobile Marketing Consumer Study
MRI conducted over 600 in-person interviews and mobile direct response tests to determine the relative effectiveness of StarStar versus SMS common shortcode direct response. Research highlights include:
- » StarStar numbers were perceived as simpler and easier to use than SMS shortcode calling.
- » Nearly twice as many people responded to a printed call to action successfully via StarStar numbers versus SMS direct response.
- » Over half of the respondents would use StarStar numbers once a week or more.
To find out more about the research and consumer preference for StarStar numbers, Download the report (PDF)
President & Chief Executive Officer
Joseph Gillespie joined Zoove as President and CEO in 2010, overseeing all business operations and strategy for Zoove. Under Joe’s leadership, Zoove has launched StarStar Numbers across all of the top wireless carriers in the US, reaching 95% of mobile consumers, and announced its first major campaigns with brands including: Suzuki, 1800Flowers.com, Good Morning America (ABC), The Early Show (CBS), cable programming networks, consumer packaged goods companies, and others.
Joe joined Zoove after stepping down from an accomplished career at CBS, and initially serving as an advisor to Zoove’s Board of Directors. Most recently, Joe served as executive vice president of CBS Interactive Technology & News, which includes CBSNews.com, CNET.com, CNET News.com and Download.com. At CBS, Joe was responsible for vision and execution, ensuring that CBSNews.com continued to complement CBS News broadcasts in an innovative manner, and CNET continued to lead the market in developing engaging, authentic brand experiences.
Joe joined CBS after it acquired CNET Networks for $1.8 Billion in 2008. Joe joined CNET in mid-2004 as chief marketing officer, and eventually oversaw CNET’s Web 2.0 strategy, including several brand extensions to attract new audiences and advertisers. These extensions included CNET TV, Webware.com, Crave.com, Car Tech, and the CNET Blog Network.
Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Paul Allen’s Vulcan Ventures’ TechTV, which was acquired by Comcast in 2004 and merged with G4. Before his tenure at TechTV, he was executive vice president and chief operating officer of ZDTV, a Ziff-Davis, Inc. Company. He also served as executive vice president of corporate sales and marketing for Ziff-Davis, Inc, a pioneer in the development of trade press with publications like PC Magazine. Joe spent his early career in sports media with companies including CBS Sports, National Broadcasting Company and Sports Information Database, Inc. He earned his bachelor’s degree in journalism/communications from Rutgers College and is a current member of its advisory board. Joe lives in the San Francisco Bay Area with his wife and his pet black Lab. In his free time, he enjoys music, cars, golf, and hiking in the Marin Headlands with his dog.
Founder & Chief Operations Officer
Timothy Jemison is an accomplished communications and technology executive with proven success in entrepreneurial ventures and in launching and developing startup companies into viable commercial enterprises.
Prior to cofounding Zoove, Jemison served as Director of Sales for Appiant Technologies (NASDAQ: APPS), a software applications and communications infrastructure organization, providing hosted carrier class Unified Messaging solutions for service providers (Wireless, ISP, LEC’s, ASP) and large enterprise customers. Customers included AT&T Wireless, Verizon Wireless and Verizon Landline.
Mr. Jemison was also Vice President of Operations and Chief Technology Officer for CollegeLink.com from September 1999 to May 2000. He was a Cofounder and Chief Executive Officer for Online Scouting Network, Inc., an Internet-based athletic recruiting service. Mr. Jemison was featured on the cover of ‘Success Magazine’ in November 1996, describing the $1.5 million angel investment he secured for Online Scouting Network from 15 professional athletes. Mr. Jemison holds a Bachelor of Science degree in Finance from Pennsylvania State University.
Josh Bulgin has over 13 years of experience in business development, account management, solution engineering, program management and product development within the wireless data industry. He is responsible for Zoove’s business development and support for the Mobile Network Operators and other industry partners.
Prior to joining Zoove, Mr. Bulgin held the roles of Vice President , Client Services and Vice President, Customer Operations for Motricity (a leading mobile content infrastructure service provider) where he was responsible for professional services, solution engineering, account management, the program management office, and all content operations and services.
Mr. Bulgin holds a Bachelor’s of Science degree from the Robert Smith School of Business, University of Maryland, College Park.
VP, Engineering & Development
Mike Caffey has over 20 years of experience in software engineering and has been managing large development teams for many years in both the Telecommunications and Aerospace industries. Mr. Caffey has broad experience in deploying carrier-grade communications systems and joined Zoove to provide technical direction and management oversight for Zoove’s engineering and product validation teams.
Prior to joining Zoove, Caffey was Director of Engineering for SS8 Networks where he led R&D for the organization’s Unified Communications product portfolio. At SS8, Mr. Caffey led the engineering team responsible for both SS8′s next-generation Unified Communications platform the Service Controller 3100 and SS8′s legacy voice messaging platform the Broadband Services Platform. In addition to leading R&D for these products Caffey worked closely with carriers to establish product plans and provide guidance on the product road map for SS8. Mr. Caffey was also an engineering manager for WorldCom, Inc. where, as a part of the Network Development team, lead development of an Enhanced Services Platform focused on Enhanced 800 services.
Prior to joining the Telecommunications Industry, Mr. Caffey worked in the Aerospace industry for two companies developing software for both military and commercial flight simulators. He holds a Bachelors Degree in Engineering from the University of Tulsa.
Executive VP, Finance
Peter Gregovich serves as the Executive Vice President of Finance at Zoove, where he is responsible for all financial operations. Prior to joining Zoove, Pete held a broad range of financial leadership roles at both public and private companies, including CFO/Vice President of Finance and Operations for Halogen Media Group, Allbusiness.com, and Dun & Bradstreet (DNB Digital). Previously, Pete spent nearly a decade with CNET Networks, and served as CNET’s Senior Director of Corporate Financial Planning & Analysis. Pete holds an MBA from Golden Gate University and earned his bachelor’s degree in Finance from San Diego State University.
Chief Revenue Officer
Marty Siewert serves as Chief Revenue Officer, responsible for leading all aspects of commercial strategy and execution for the company. Driven and dynamic, Marty is a seasoned, inspirational business leader, with diverse, hands-on strategic experience in management consulting, digital media, social analytics, sales enablement, advertising, software, business intelligence and e-commerce. Marty joined Zoove from Operative Media where he launched and led the rapid growth of a new cloud-based platform, and directed field operations. Previously, he held executive positions at Kadient (now Qvidian), ATG, ClearForest/Reuters and Axiom Consulting. He holds a Bachelors degree in Economics from Xavier University. Marty will be expanding the company’s international presence from the New York City office, where his pragmatic and straightforward style will fit right in.